MX Wholesale is a UK-based B2B distributor supplying independent retailers, pound shops, and convenience stores across the country. With a catalogue spanning everything from household cleaning products to seasonal gifting, their ecommerce platform carries more than 48,000 active SKUs — growing by roughly 300 new lines each month.
For their customers — typically busy shop owners placing orders in bulk — the ability to find products quickly isn't a nice-to-have. It's the difference between winning the order and losing it to a competitor with a simpler catalogue and a faster checkout flow.
Before Rapid Search, MX Wholesale was running a keyword-based search engine bolted onto their Magento store. It worked fine for exact product names, but broke down the moment customers searched the way they actually think.
MX Wholesale integrated Rapid Search's API into their Magento platform in under two weeks. Rather than replacing their entire tech stack, Rapid Search layered on top of their existing product data — ingesting their catalogue, learning synonym patterns from historical search logs, and tuning relevance models to the specific language patterns of their buyer base.
Semantic understanding — queries like "cheap cleaning supplies" now surface relevant products even when those exact words don't appear in any product title
Typo tolerance & synonym expansion — built-in fuzzy matching handles misspellings, while a custom synonym dictionary was trained on MX Wholesale's own search logs
Personalised ranking — return customers see results ranked by their own purchase history, surfacing the brands and pack sizes they actually buy
Merchandising rules — the trading team can pin, boost, or bury products for specific search terms without engineering support
Analytics dashboard — real-time visibility into what customers are searching, which queries fail, and where revenue is being lost
MX Wholesale went live with Rapid Search on a Thursday. By the following Monday, the trading team were already seeing zero-result searches fall sharply. Thirty days post-launch, the headline numbers told a clear story.
The reduction in pages-per-session is particularly telling: customers are finding what they need in fewer clicks, which means less friction and more completed orders. For a buyer placing a 200-line wholesale order, that efficiency compounds rapidly.
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