Meet MX Wholesale
MX Wholesale is one of the UK’s leading online B2B wholesale platforms, serving thousands of retailers and businesses nationwide. For more than 50 years, they have been a trusted force in the UK wholesale and discount market. Founded in 1973 as a family-run cash-and-carry, the business has evolved into one of the country’s largest online B2B wholesale platforms — serving retailers, convenience stores, government departments, hospitality groups, market traders, ecommerce sellers, and more.
From a 50,000 sq ft warehouse in Leicester and offices in the City of London, MX Wholesale operates a massive, fast-moving catalogue of 16,500+ SKUs across branded goods, pound lines, clearance stock, and essential household items. Their website provides live stock availability, pricing, quantity discounts, preorder options, and secure online ordering.
In a business where customers reorder frequently, often under time pressure, speed and accuracy in product search are non-negotiable.
The Challenge
As their catalogue continued to scale at speed, the MX Wholesale team started noticing patterns:
- the same support questions repeating: “Where do I find…?”
- customers abandoning carts after running multiple searches
- internal teams struggling to locate items quickly
- entire categories becoming unmanageable without deeper filtering options
This wasn’t a cosmetic issue. It was friction affecting both:
- Front-end users — customers trying to find products
- Back-end teams — staff needing to validate or locate items quickly
For a company built on trust, transparency, and dependable service, this was a direct threat to customer experience and operational efficiency.
The Solution
After testing multiple Shopify search apps, MX Wholesale discovered a critical truth:
Most search apps work fine when you have a cute and predictable catalogue.
But when you’re running a wholesale operation with
- 16,500+ SKUs,
- Complex tagging,
- Deep metafields,
- B2B pricing logic,
- Live stock and preorder systems,
- Fast-moving discount and clearance items
—only a robust search engine can keep up.
Rapid Search did.
From the first test, Rapid Search provided:
- Exceptional speed across large result sets
- Highly accurate, intelligence-driven relevance
- Flexible, powerful filtering
- Native compatibility with tags, collections, and metafields
- Smooth onboarding and strong support
- Better cost-to-value ratio compared to heavyweight enterprise tools
The Result
The impact of implementing Rapid Search was immediate and measurable — both for customers and internal teams.
Improvements include:
- Significantly faster search performance, even across thousands of results
- Zero-result searches reduced from ~20% to under 5%
- Customers locate products more easily, improving order completion
- More intuitive filtering for large categories
- Noticeably fewer support queries about product findability
- A smoother, more modern navigation experience
Performance insights:
- 32–35% of customers now use the search bar during their sessions
- Faster discovery drives repeat orders and lasting customer loyalty.
- Higher customer satisfaction driven by improved accuracy and speed
- Internal teams save time when locating or validating products
The Outcome
MX Wholesale didn’t just “fix search.”
They removed a revenue roadblock, eliminated friction across their ecosystem, and gave thousands of B2B customers a faster path to purchase.
Rapid Search turned a massive, complex catalogue into something that feels:
- fast
- organized
- intuitive
- scalable
Congratulations to the entire MX Wholesale team!
Want results like this for your store?
Book a quick demo or start your free trial and see how Rapid Search performs on your own catalogue.
